We build AI-native GTM tools for consumer brands.

Secret Sauce Studios is a growth agency and product studio helping venture-backed startups launch faster, learn quicker, and scale smarter.

GROWTH CONSULTING

Positioning, creative, and consumer insight that drives performance.

We work with founders and brand teams to unlock what really moves customers—then build the systems to scale it.Consumer Research: Qualitative and quant insights that uncover what actually drives behavior, from emails to CAC.Brand Positioning + GTM Strategy: Clarity on what makes you different and how to say it.Creative Strategy + Testing: Frameworks that fuel paid media and performance creative.

PRODUCT STUDIO

AI tools custom-built for how you go to market.

Our product studio builds AI-native tools designed around your brand’s real-world GTM pain points. No generic apps, just targeted solutions that accelerate insight, speed up iteration, and reduce wasted spend.Now Live: Project Delfi is a persona simulator that turns your ICP into a custom AI agent, so you can test messaging, copy, and product assumptions before spending a dollar on creative or media.

• Explore Project Delfi

We build what your GTM stack is missing.

We’ve supported brands backed by Unilever, Science Inc., and breakout startups like Stasis and Darkroom.Whether you're refining positioning, validating a launch, or tightening CAC, we’ll help you align story, strategy, and execution around what your customers actually respond to.

• Let’s figure out if we’re a fit.